KOEIA · HIP 12961 · ERIDANUS · 76.4 LY

Called In When Commercialization
Is On Fire.  

Launch operations for industrial, MedTech, and aerospace teams. Hardware Ships. Margins Hold. Launches Land.
Positioning

Innovation alone does not
create industrial success.

THE PATTERN
Hardware launches stall in the last mile.
Leadership demands faster cycles and bigger portfolios than the operating base was built to absorb. Cross-functional teams can’t agree on what they’re selling. Bottlenecks compound.
THE OPERATOR
KOEIA BASE exists for those moments.
Jorge Pastrana runs every engagement personally — diagnosing the failure modes, brokering the decisions, forcing the date. Industrial, MedTech, and aerospace hardware. Named accountability. Fixed scope.
Industrial. MedTech. Aerospace. Hardware-intensive operators with mission-critical launch windows.
SERVICES

Three engagements. One named operator.

Each engagement triggered by a real fire —
at a different point in the launch window.
6–12 MOS PRE-LAUNCH
Commercial
Narrative
Sprint
Cross-functional misalignment on the product narrative. Marketing, engineering, and execs each tell a different story. Locked narrative, sales enablement, pricing corridors, MarCom brief — alignment forced through structured decision sessions.
6–8 weeks
$18K–$25K
4–6 MOS PRE-LAUNCH
Launch
Readiness
Diagnostic
The dependency chain is wobbling — supply chain, manufacturing, regulatory, sales, pricing all on the critical path. End-to-end diagnostic with failure-mode predictions, owners, and dates. The decision-grade map you need to defend launch timing.
3–4 Weeks
From $9,500
60–90 DAYS PRE-LAUNCH
Last-Mile
Commercialization
Orchestration
The acute fire. Backorders forming, supplier integration unresolved, manufacturing specs not holding. You need a named operator running the program — not a consultant writing memos. Embedded operating leadership through launch.
8–12 weeks
From $40,000
Or, if you're a founder navigating the narrative gap as commercial commitments scale →
SPRINT VARIANT
Commercial
Narrative Sprint-
Founder Track
The narrative that won early commitments doesn’t decode for production-scale buyers. Board, founder, and first commercial hire each selling a different story. Locked narrative for the current buyer, board-deck section, first-hire enablement pack.
3–5 weeks
$15,000
MANIFESTO
KOEIA is the Taíno name given by Puerto Rico to the star HIP 12961 in the International Astronomical Union’s 2019 NameExoWorlds campaign.
The arc runs from LEO operations today, to lunar permanence tomorrow, to Mars on the horizon — each phase compounding the commercialization difficulty. Microgravity manufacturing. In-orbit biotech. Advanced materials. Lunar resource utilization. None of it ships without operators who can move complex hardware from prototype to production under mission-critical conditions. KOEIA BASE is built to be that operator. Today on terrestrial industrial, MedTech, and aerospace launches. Tomorrow on the harder commercialization problems the space economy will demand.

The Industrial Base
for the Space Economy.

Founder

About the operator.

I'm Jorge Pastrana — Commercialization Architect and founder of KOEIA BASE.
Fifteen years of industrial and material-science operating experience. Most of it spent when Commercialization Is On Fire.
At Solventum I owned the P&L on three MedTech launches in three years, through a hard spin from 3M and the corporate restructuring that came with it. One broke under last-mile pressure. Another went into back order during a global supply-chain crunch on PCBs and raw materials. We unwound both.
Before that, John Deere — walking every gate of the hardware product development process on agricultural-equipment operator stations bound for Brazil and China. That's where I learned how engineering hands off to manufacturing, and where most of those handoffs go wrong.
And before all of it, REV Group — three years of integration hell on an acquired product line. CAD libraries that didn't survive the rebuild, manufacturing standards written from scratch, every bit of it under live sales contracts. By the end, production was running at four times the throughput we inherited.
BS Aerospace Engineering, University of Central Florida (2010). Kelley School of Business — MBA in Marketing, Corporate Innovation & Entrepreneurship (2020) and MS Business Analytics (2022).
Born in Puerto Rico, raised between the island and Central Florida. The aerospace pull goes back to watching Space Shuttle launches lift off from the Cape.

Tell me about
your launch.

Thirty minutes. No deck. Bring me the launch window, the customer commitment, and what's actually on fire. I'll tell you which engagement fits — or whether you don't need one yet.
Or email jorge@koeiabase.com directly